Both, the content your followers crave for and its representation are equally important. Don’t be afraid to experiment – if something doesn’t work well, you can always find another solution. Interactions are the cornerstone of a successful Twitter presence. The more interactions you Tweets gather, the better your posts resonate with your audience.

The feature initially launched for US-based users only and only on iOS. In May 2021, Twitter began testing a Tip Jar feature on its iOS and Android clients. The feature allows users to send monetary tips to certain accounts, providing a financial incentive for content creators on the platform. The Tip Jar is optional and users can choose whether or not to enable tips for their account.

Not only that, but those brands that are more culturally relevant report seeing more revenue. A chunk of Twitter’s revenue comes from the advertising dollars brands spend to market themselves on the platform. In 2020, they made more than $3.2 million in advertising revenue, which was a $3 million increase from the previous year. For many users in the U.S., Twitter isn’t a platform they turn to on a daily basis. 84% say they use Twitter weekly and just 52% say they use it daily. Whether you’re an agency supporting a client, a business looking to connect, or you just want to reach more people — Twitter is what’s happening and what people are talking about right now.

In this case, you don’t have an option but to use a social media management tool that will help you keep all the profiles active and post simultaneously without missing out on prime time. After you’ve been on Twitter for at least a month, consider using Twitter analytics data to drive the decisions you make on the app. Twitter offers its own analytics platform, where they give 28-day summaries of account impressions, profile visits, and best-performing tweets. This analytical insight into your followers can help you further perfect your marketing strategy for success on the platform. Like every social media platform, you need to create a site-specific marketing strategy. It doesn’t have to be too different from your overall business marketing strategy, as you’ll carry over elements like your buyer personas.

Relevant content is important, but content with visuals typically performs better because it’s more eye-catching and engaging for users. Read more about https://www.teksmashers.com/why-you-need-twitter-in-2022/ here. Let’s take a look at 5 things you can do right now to ensure that your Twitter follower growth stands the test of time and keeps growing even if you buy Twitter followers. Having these fake followers affect your follower to engagement ratio and can cause your performance against the Twitter algorithm to decline. This is why it is important to not only use a growth strategy instead of buying followers but to find one that is going to be sustainable. You might be able to get away with a high follower count and low engagement rate on Instagram, but we don’t think there is a high chance of getting away with it on Twitter. However, if you buy followers, you completely ruin your chances of building social proof like this, as others will see that you are only interested in increasing your follower count and not relationships online.